Amazon's slow creep into every facet of your life is set to get a Hollywood makeover with the news that Samuel L. Jackson has signed up to be a voice option on virtual personal assistant Alexa.
Jackson, who has delivered memorable lines of dialogue in movies from Pulp Fiction to Snakes on a Plane, was unveiled during Amazon's annual hardware exhibition in Seattle on Wednesday.
Access to Jackson's voice will cost an additional fee and is one of a number of celebrity voices coming to the service. Further names have yet to be unveiled, however. An AI version of the actor, developed using the company’s neural text-to-speech technology, will reportedly not shy away from Jackson's reputation for using profane language.
Other updates to Alexa announced in Seattle on Wednesday included new privacy options including auto-deletion of voice recordings, and new ways for users to gain access to the data collected on them by the device.