Samuel L. Jackson signs on to collect data, turn on your music as voice of Amazon’s Alexa

The tech giants are rolling out a number of celebrity voice options through 2020.

September 26, 2019
Samuel L. Jackson signs on to collect data, turn on your music as voice of Amazon’s Alexa Samuel L. Jackson attends the Premiere Of Sony Pictures' "Spider-Man Far From Home" at TCL Chinese Theatre on June 26, 2019 in Hollywood, California.   Frazer Harrison/Getty

Amazon's slow creep into every facet of your life is set to get a Hollywood makeover with the news that Samuel L. Jackson has signed up to be a voice option on virtual personal assistant Alexa.

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Jackson, who has delivered memorable lines of dialogue in movies from Pulp Fiction to Snakes on a Plane, was unveiled during Amazon's annual hardware exhibition in Seattle on Wednesday.

Access to Jackson's voice will cost an additional fee and is one of a number of celebrity voices coming to the service. Further names have yet to be unveiled, however. An AI version of the actor, developed using the company’s neural text-to-speech technology, will reportedly not shy away from Jackson's reputation for using profane language.

Other updates to Alexa announced in Seattle on Wednesday included new privacy options including auto-deletion of voice recordings, and new ways for users to gain access to the data collected on them by the device.

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Samuel L. Jackson signs on to collect data, turn on your music as voice of Amazon’s Alexa