Amaarae explores the unknown in her “Like It” video

The Ghanaian alté singer finds herself in a strikingly vibrant wacky world in the video for her newest single.

October 10, 2019

At the end of September, Ghanaian alté singer Amaarae released her most recent single, "Like It," which is set to be featured on her forthcoming sophomore EP. The song, like many of hers before, lays the foundation for her soft and soothing voice, but what makes the song pop is its incorporation of afrobeats and dancehall-inspired production, with traces of trip-hop — a true testament to the multitudes Amaarae is capable of covering. At its root, the song is about chasing after something that continues to elude you. “I wanted to push myself further than just making mellow jams and I used a beat I thought was the opposite," the singer said in an email conversation. "I‘m evolving and evolution very often is going to be filled with risk-taking and full of adventure and might get uncomfortable sometimes but I want people to be okay with being uncomfortable.”


Today, we're premiering the track's video on The FADER. Throughout the four-minute clip, Amaarae finds herself in unfamiliar territory, in a space that sometimes feels like a strip club, an enchanted forest, and UniverSoul Circus all at once. According to Amaarae, the video represents the loss of innocence and a need to chase one's desire regardless of how unusual they may be. Watch the video above.

Amaarae explores the unknown in her “Like It” video