NYC’s Juletta turns small intimacies into entire worlds on “Strawberry”

Hear the burgeoning pop singer’s new song.

October 10, 2019
NYC’s Juletta turns small intimacies into entire worlds on “Strawberry” Photographer: Eva Zar, Styling: Charlotte Sims, Hair & Make-Up: Jessie Lynn  

Up-and-coming NYC pop singer-songwriter Juletta is premiering her new single, “Strawberry,” today on The FADER. A song born out of her traveling adventures, the Ishan-produced track is filled with jazz piano chords and delicate synths, as overhead luggage bells ring to introduce the chorus and harp arpeggios glisten to suggest floating above the clouds.

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While her music sounds expansive, her lyrics focus on small intimacies that she blows up into entire worlds. “I stick with a water and he buys another coke can,” she sings on the chorus detailing a memory, while the ethereal lilt of her voice makes her words sound like serpentine poetry.

Describing “Strawberry” in an email, Juletta writes, “The song tells the story of someone trapped in a state of flux, being pulled back and forth by what’s ahead and what she’s leaving behind.” It is a personal reflection as it is a galvanized call for a return to humanity; a reminder to look outside ourselves and most importantly, to be present.

Cover Art: Delaney Hoffman  
NYC’s Juletta turns small intimacies into entire worlds on “Strawberry”