Insecure creator Issa Rae has teamed up with Atlantic Records to launch a new label, Raedio, according to Variety.
"Music has always been an essential part of every project I do and working with emerging talent is a personal passion. Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I'm excited to join forces with them to discover new artists,” explains Rae in a statement.
Rae's new venture, which also serves as music supervisor for HBO’s critically acclaimed A Black Lady Sketch Show, has officially signed singer-rapper TeaMarrr as its first artist. Her single "Kinda Love" serves as the label's first release, with visuals that feature a cameo from Rae herself. Watch the clip below.