Between touring her latest album Room 25 and starting her new collaborative project Ghetto Sage with Smino and Saba, Noname's got a lot on her plate right now. Still, her book club remains a top priority, and last night on a new episode of The Daily Show she told Trevor Noah about how the idea came together. "I was reading a book called Cooperative Jackson... and someone tweeted me like 'yo, let's be pen pals, I'm reading the same book,'" she said. "I was high, and I was like, 'Oh my god I should create a book club.'"
Elsewhere in the interview, Noname said that the book club is also an initiative to shop local and support black businesses. "[My mom] owned a book store in Chicago for 20 years, it was called Afrocentric Bookstore. That's how I grew up," she told Noah. "We're trying to incentivize people to shop locally. Yes, you can participate in the book club online, but we really encourage our readers to shop at these POC-owned bookstores that we have in our directory. It's a little bit of a fuck you to Amazon and kind of a fuck you to the FBI... COINTELPRO and what they did to destroy black bookstores."
Watch the entire interview below, and then head over here to join Noname's Book Club for yourself.