Composed of musicians, designers, producers, and other multimedia types from Germany and China, C.O.W. 牛 has been focused on making sure their music speaks for them more than what they look like. In their new video for "Cringe Lords," what appear to be three different types of social media tastemakers put on a show, literally and metaphorically. The workout instructor, baker, and make up artist play caricatures of themselves while also performing a choreographed dance. The song itself is a mix of electronic sounds which speaks to the collaborative effort of the group.
In an email, the group explained, "It was always kind of surprising what a song became after handing it through all the different members of the collective. It was like, 'Okay, it started as an average trap beat and became some kind of EDM hip hop tribal symphonia with different parts.' At the end we trusted each other so much that one fully gave up control over his song."
"Cringe Lords" is off of their 2019 project EPIC. Below, check out an exclusive listen of their upcoming project INTERNET, which is comprised of four EPs that also map out what they believe are the elements of the internet: EPIC, FURY, LOVE, and DRUGS.
Art: Kid The Color