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Rapper and basketball enthusiast Drake has signed a "multiyear partnership" with a little-known livestreaming platform called Caffeine. His first move under the new deal, according to The Verge, will be to bring organized battle rap to the platform with the Ultimate Rap League.
“I’ve always loved URL and admired what Smack [URL co-founder Troy “Smack White” Mitchell] and his team have been able to create, it just wasn’t easily accessible," Drake said in a press release. "It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.“
Drake will have his own personal channel on Caffeine, though it's not clear if, when, or how much he'll use it. For those unfamiliar with the platform — which right now is probably most people! — Caffeine is selling itself as a step forward for livestreaming, with severely reduced lag times and "a zero-tolerance policy for bullying, hate speech, and racism."
The URL will premiere on Caffeine tomorrow. Check out the full line-up here.