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Jada finds the perfect angle in her “Nudes” video

The Danish pop star gets naked with her friends in this uplifting visual.

March 20, 2020

Danish pop star Jada knows how it feels to put yourself out there and not get anything back. She addresses that modern form of rejection on "Nudes," an inspiring ballad and her first new material since the release of her 2019 debut album I Cry A Lot. The song comes accompanied by a video in which Jada recruited a host of people to share intimate and revealing videos of themselves in their most private moments.

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Speaking about the song and video, Jada told The FADER: "'Nudes' is about expressing and exposing yourself to someone you have a romantic and/or sexual relationship with. Being honest with your feelings, with your attraction to the other, and with your sexuality. And then being left on ‘read'.

"Maybe you misinterpreted things and she/he/etc wasn’t as into you as you thought. That feeling of having misunderstood a situation or an entire relationship and being caught can feel so shameful, at least to me. Nudes is about letting that feeling breath, giving it room, screaming it out and letting it go. And about that strength and liberation that comes with expressing your most shameful feelings.

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"This song isn’t meant to be moralizing but instead documenting how it feels to be in that situation. All my friends send nudes to people they are in some kind of romantic relationship with (consensual of course). I love nudes, because they reveal something very intimate, not only the body, but also the intention of wanting to please or excite the receiver of the picture. I love that."

Jada is scheduled to play her first U.K. shows this May, including a headline show at London's Colours on May 12.

Thumbnail image via Sarah Stenfeldt.

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Jada finds the perfect angle in her “Nudes” video