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Jenevieve’s “Baby Powder” video is a funk-filled solo hang

The Los Angeles artist’s second single presses a lump of heartbreak-shaped coal into a diamond groove.

March 25, 2020

Jenevieve may only have two official singles on the boards, but both tracks have been 24-karat vibes. First, we got "Medallion," inspired by classic NYC rap and neo-soul, and today The FADER's got the premiere of its funkier sibling "Baby Powder." The music video, directed by Khufu Najee and Kokie Padilla, serves as a series of moving magazine photo spreads: Jenevieve looking cool and fashionable in a pool, on a car, and in a gym, keeping to herself all the while. Who says social distancing has to mean stained hoodies and ancient underwear?

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"'Baby Powder' is a little taste of what my first love and heartbreak were like," Jenevieve said in an email. "Typical shit. I thought I found someone special, and I was so down for him but he was keeping secrets from me and I had nothing to hide. But you know when guys or people in general just start to blame shit on you, cause they did some dirty shit themselves? Well, yeah, that's 'Baby Powder.'"

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Thumbnail by Kjufu Najee

Jenevieve’s “Baby Powder” video is a funk-filled solo hang