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Watch Kelow Latesha’s new video for “Not You Then Who?”

The PG County, Maryland rapper delivers a video for her self-affirming 2019 banger.

April 16, 2020

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By now, PG County, Maryland's Kelow Latesha has been a fixture in The DMV rap scene for a decade, but in some ways it still feels like she's a new artist. That could be because last spring she dropped what many longtime fans would call her definitive project with TSA, a nine-track offering that perfectly captured how animated and well-versed she can be, from wordplay to themes, to being just as formidable at harmonizing as she is with rapping. Last week, she released a deluxe version of the project, which features a track with the region's leading lady Rico Nasty.

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But today on The FADER we're premiering a new video for the OG version of TSA's intro with "Not You Then Who?." The song (as the title suggests) is a question that Kelow often asks herself as a way to affirm her own beauty; the hook repeats, "You so sexy, you so cute," as if she's saying it in the mirror. The video, which features Black women of all different looks also doubles down on that sentiment of self-affirmation.

"I've gained a new love for making visuals with my project TSA Deluxe. This one, in particular, felt like a rush of excitement, I put everything together in a week," Kelow said in an email. "I drove around to find the locations. I drove around to so many sunflower fields until I found the perfect one. Everyone's energy was non-stop and it was just beautiful. Our shoots are always fun. Tyler is one of the greatest directors and videographers and he really gets the vision across. IllNada, Nadia Ford, she did the 3D photos. Anything can happen when we're creating on set. It's almost as good as making the song." Watch the video above.

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Watch Kelow Latesha’s new video for “Not You Then Who?”