Snoh Aalegra shared her new single "DYING 4 YOUR LOVE" on Friday, along with its stunning video. The track follows the songstress into familiar vulnerable territory, finding Snoh simultaneously longing for and second-guessing a distant love. The striking I.P.W-directed and Parris Goebel-choreographed visuals are a nod to both the future and the past, playing out the way someone may have imagined a neon-light and hologram-filled landscape of a Jetson-like 2020 back in the 1990s.
The singer also shared her limited edition merch line featuring items inspired by the video as well as her 2019 album Ugh, Those Feels Again, with 50% of sale proceeds going to Until Freedom, an organization that fights against systemic and racial injustice. You can see the collection here.
Watch the video above.