Namco, the company behind the classic and endlessly addictive video game Pac-Man, has enlisted Yaeji for a new song inspired by the franchise called "PAC-TIVE." The glitchy breakbeat-fuelled dream of a track features China and Japan-based collective DiAN, and comes with a great music video directed by WEiRDCORE.
"PAC-TIVE" comes on the heels of the announcement of Namco's campaign of the same name. From the website: "To be 'PAC-TIVE' means to live lively and spend a funful time with PAC-MAN not only by physical activities like sports, but also through in-home activities such as cooking, eating, listening to music, and playing games." Spend some time with Pac-Man above, and revisit Yaeji's FADER cover story here.
Thumbnail photo by Dasom Hahn