FKA twigs began her journey to experimental pop auteur on the back of a remarkable string of music videos, and it's rare that her more recent output is anything less than impressive. Her latest visuals are for "Measure of a Man," her grime-ified James Bond theme for the upcoming spy film The King's Man, out December 22. Lots of videos for movie soundtrack singles can lean too heavily on the thing it's promoting, a trap "Measure of a Man" evades thanks primarily to twigs' incredible dancing across director Diana Kunst's stylized settings.
Both twigs and Central Cee, the London rapper featured on the song, resonated with the song for different reasons. “This song has such a different sound which is a challenge," twigs said in a press statement. "you’ve got to really embody the song. For me especially with my vocals, I had to pull a different side of my artistry out.”
As for Central, the fact that the song was for a film soundtrack made it a good fit for his style. “What I listen to when it comes to trying to find beats is something theatrical, it needs to sound like a movie. And that’s exactly what’s going on with this song, it sounds like it’s made for a movie regardless.”