Anton Falck and Joakim Wei Bernild are two best buds doing the best kind of best bud shit: making pop music with pristine vibes. Their joint project First Hate released the debut A Prayer For The Unemployed in 2017, a project where the euphoria of the most obnoxious mid-90s Scandanavian pop was miraculously conjured from marble-polished, pared-back instrumentation. Today they return with two new songs, "Commercial" and "In My Head," taken from the upcoming Cotton Candy, out on May 27.
"Commercial," the album's lead single, is a progressive house filtered through Pure Hate's playful workflow. The heart-swelling hook distracts from the song's core of disillusionment, as Joakim said in a press statement. "Big white smiles and perfect photoshopped bodies with over-dimensioned features on everything from big billboards on the highway to our Instagram feed. This song is about the big wheels of capitalism turning around constantly and indulging in it." Anton adds that the track encapsulates, "Everything the capitalist heart desires."
Below, watch the fun free-for-all of the "Commercial" video depicting First Hate and some friends stealing a car and partying till dawn.