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Soul Glo tear up a streetwear store in their absurd and energetic “Driponomics” video

Check out the Philly hardcore band’s comedic new video from latest album Diaspora Problems

July 18, 2022

If you're not attuned to the ways of hardcore or leftfield rap then it's likely the only lyrics immediately identifiable in Soul Glo's "Driponomics," a highlight of this year's Diaspora Problems, will be those of the fashion brands frontman Pierce Jordan namechecks. Off-White, Yeezy, Telfar, Supreme, and Nike all get referenced as Jordan offers up an ode to those who use the streetwear market as either a reward or as something to be exploited. "Reselling, upselling, I'm telling you," Pierce says at one point. "Labor to get comfortable is only for the gullible."

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Naturally, the wildly funny and electric "Driponomics" video takes place in a bricks-and-mortar store, the kind you might see a group of 35-year-old hypebeast dads outside on any given weekend, signalling the arrival of a new drop. Soul Glo aren't waiting in line for anyone, though. Jordan hustles a would-be mugger into assisting him and the rest of the band in causing chaos in the store. They run in, turn things upside down, and leave ladened with merch. Guest rapper Mother Maryrose joins the party at one point while the video ends with every white person in the building taken out with chloroform, even drummer TJ Stevenson.

Speaking about the video to The FADER, Jordan said: "Regardless of how you get yourr money, we are promoting self employment and keeping your profits as much your own as possible. A song about getting and staying fly required a verse from one of the flyest in Philly, which is why we got Maryrose, even though she’s now aboutt to light up Miami. The rich get rich by diversifying their incomes and making sure as little of it is taxed as possible. Move accordingly!"

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Mother Maryrose, meanwhile, adds: "This that pop ya shit anthem! We making noise all year long."

Check out the "Driponomics" video above. Soul Glo are on tour throughout the summer.

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Soul Glo tear up a streetwear store in their absurd and energetic “Driponomics” video