music / Hip-Hop

Go behind the scenes at SXSW with The FADER x Porsche

Follow Syd and Angel, photographers and Porsche-lovers, as they team up to cover SXSW.

March 22, 2023

The FADER and Porsche's first-ever collaboration took place in Austin last week for SXSW, and the collision of our iconic brands was one for the books. The Porsche X venue was home to new, one-of-a-kind reinterpretations of classic Porsche cars as well as musical performances from Big Boi, Kelela, Madison McFerrin, MorMor, Sudan Archives, and sadie. More than anything, our endlessly crowded three-day event was a celebration of how bold, forward-thinking visions can intersect in unexpected ways.

That's the spirit Porsche brought to SXSW 2023 even outside of our event. Before the festival, Porsche teamed up with Syd, a Vermont-based photographer, and Angel, who takes his shots in L.A., and sent them on a road trip to Austin. Once there, the duo connected with a few of the fellow creatives who had also descended onto SXSW. They spoke with Daniel Arsham about his Y2K-inspired design of the Porsche Nebula 328, chatted with The FADER's Jon Cohen about staying abreast of music's future, and got a run-through of Vexx's repainted Porsche from the Belgian artist himself. Throughout it all, Syd and Angel found lots of time for taking photos, making memories, and discovering new things through their unexpected collaboration.


Go behind the scenes at SXSW with The FADER x Porsche