Kendrick Lamar reveals his burner Instagram account

Kendrick Lamar doesn’t share much with the world. Oftentimes, it feels like he’s saving material for his albums, each of which is a massive personal unburdening — none more so than last year’s Mr. Morale and the Big Steppers. Today, though, K.Dot has given us a look into the inner sanctum by taking his formerly private Instagram account public.

Under the handle @jojoruski, fans now find a collection of memes, selfies, and vision-board insights that offer a glimpse of Kendrick’s creative process and day-to-day life. The most recent post is just a video of him walking alongside a highway, almost unrecognizable in his jaunty baseball cap and glasses. It’s goofy and low-key — a humanizing moment for the rapper of his generation.