Seventhirtyatmorning brushes a capybara in the video for "Time Is Now"
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Every Seventhirtyatmorning song sounds like a million bucks, his delicate Autotune flows cradled just-so by billowy synths. His SoundCloud raps seem as inspired by Playboi Carti and Pi'erre Bourne as they are Kanye West and Drake, and his music is accordingly lush and ornate. In the past, he's collaborated with Protect, Tezzus, and ok, to name a few; broadly, he makes prestige music in the vein of Travis Scott. If you're a fan of untiljapan or Thirteendegrees, you'll find plenty to love on projects like Save Your Grievance and Insiders.
Much of the time, that's thanks to the work of go-to producer luvxomea, who's behind the boards for plenty of seventhirty's best songs: on last summer's "Suspiria," "lava," and "clapped up" the Russian producer's hypnagogic instrumentals meld together mesmerizing toplines and slow-paced grooves.
The dynamic duo are back at it again this week with a two-pack of singles, "flawless" and "took it in my own hands." The former's title is a tad tongue-in-cheek — seventhirty rides a woozy sawtooth synth as he berates himself for putting himself in bad positions and trying to wife the wrong girl. He sounds legitimately wounded on the hook when he croons, "How the fuck we go from fucking long nights to a blocklist? / I hate that I identify [with] you, 'cause you the problem."
"took it in my hands" shuffles along at a lower-BPM, decked out with ghostly backing harmonies, thick synth pads, and jangling piano. Seventhirtyatmorning has a particular knack for balancing indulgent subject matter with the glazed-over anhedonia of a veteran rockstar, as if Xanax every evening and Percocets every day are as regular to him as the rising and setting of the sun. Here, that slightly dissociative quality cedes focus to luvxomea's intricate instrumental, letting the beat convey as much feeling as the vocals.
The new songs follow last month's glossy stop-start "party trick" and the densely layered "miami too much." If you're a millennial who still can't let go of the 2016 XXL Cypher, be sure to check out the pair's surprising flip of SikWidIT's oft-derided beat on "10 years ago."