Remember when the Neptunes were going to do the soundtrack for the first Transformers movie? This is totally not that, but Kanye and Kid Cudi do have the right idea: they’re essentially premiering a snippet of a song through the Transformers 2 trailer. Who cares if the song’s vibe doesn’t mix with anything happening on screen? This is the future of music. We’re actually going to start stuffing copies of The FADER in-between the pages of the Dover Thrift Edition of Canterbury Tales. It is all about cross-marketing. (via Gorilla vs. Bear)