Welcome To An All New TheFADER.com!

Hello, old readers and new, and welcome to our brand new website. After many laborious months, we are ready to make The FADER’s most ambitious online presence ever more than a pencil sketch on the office wall. As you wander around, you’ll notice some things that are familiar and some that are new additions. Completely custom designed by FADER Editorial Director Peter Macia and FADER Creative Director Phil Bicker, and made real by our in-house webmasters, the new site features the fancy new homepage you just came from; new pages for Music, Style and Arts + Culture coverage; a new FADER bloggers and columnists section; a new Events section with flyers and listings for FADER and FADER-approved shows and parties; a new standalone site for FADER TV; and in the Magazine section we’ll be posting new and archival stories from our print edition weekly. It all makes perfect sense to us, so hopefully it does to you too. Tell us what you think in the comments and social networking tools that are now present on TheFADER.com for the first time, allowing all of you to leave your (hopefully) respectful and dignified feedback. And always feel free to hit us up with suggestions, tips and whatever newness you’d like to see here at info@thefader.com. Special thanks to the folks at WordPress who are powering our new site.

POSTED June 30, 2009 6:26PM IN FADER EVENTS Comments (18)

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COMMENTS

  1. brent says:

    i just wish it were still possible to scroll through every section at once like how it used to be. categorizing everything individually does make a lot of sense, but i don’t really want to click on each section to see everything, i would rather be able to scroll through it all at once. kind of sucked the convenience out of it, and the surprise of coming across stuff i might not necessarily have taken the time to check out before and being pleasantly surprised.

  2. me too says:

    what that guy said….

  3. Me Three says:

    We should have an EVERYTHING category

  4. jaxson says:

    me one, me two and me three, my suggestion would be to view site via RSS that way you’ll just get your ‘everything’ blog…

  5. Patrick says:

    i try to be open to things, but viewing everything was the shit cause i tend to be choosey.

  6. Adam says:

    I agree. Give us the control to filter what we want. I LOVED seeing everything. Give us control!

  7. Philip says:

    Because you now have to go between several pages to access the same amount of content you used to be able to get on one main page, the new site maximizes page views for FADER. It means they make more money, because internet advertising is an imprecise science that’s predicated on page views. They’ve also made comments a bigger part of the experience; I’ve never commented on a FADER post before, but it was right…here…Anyway. I really liked the everything at once thing, for the same reasons the first guy said, but from FADER’s perspective, this really is the smart way to run the site. One thing I like about FADER is their smartness regarding their site, constantly coming with cool new innovations, so I’m going to take this change to mean they’re still bringing they’re their A-egame. The site has always been dope, the site should continue to be dope.

  8. Stephen's says:

    Yes, I’m sorry but I love FADER and will always be loyal to it, but the new site is a bit wack. It probably just hasn’t had time to grow on me yet. And I don’t want to direspect all the hard work that was put into it. I sort of liked the raw unfilterd version more…eeee. I also understand that you guys are running a business and have probably been getting more traffic on the site. on that note, good job of “keeping it real” and advancing your business interests simultaneously

  9. jaxson says:

    sorry if this is redundant for some, but the new site is the same, content-wise, just a more organized and sectional layout. if you like to just filter it all yourself, which is TOTALLY cool, just view the site via any RSS reader and you won’t miss a beat. thanks for the comments, keep them coming!!

  10. Joakim says:

    Hey, Fader guys. I have the music blog in my RSS reader (Google Reader). Seems like it doesn’t validate very well. Try to enter this url (http://www.thefader.com/category/music/) into the Feed validator.

  11. You guys fucked up says:

    It might maximize your page views, but not I find less of a reason to come here. And most likely will stop. Thanks for making your site worse and less user friendly.

  12. Peter Macia says:

    To see get all the content in one place, please feel free to subscribe to our RSS feed.

  13. WTF says:

    Hey, what’s up with the RSS feed for the music blog? It only updates some of the posts. Am I missing something here?

  14. KMM says:

    Hey guys. I like this but it’s becoming more ordinary, kinda like everything else out there. The reason I love you guys is because you just feel authentic. From magazine photography (the most amazing photo-journalism I have ever seen) to your website that was different and looked intentionally unfinished…kinda like an F-U we are about the content not the look…now it’s like cosmo…I am going to give it a chance…I still love you…and let’s keep print alive people!!!!

  15. You guys fucked up says:

    Yeah I could use the RSS feed, but that’s not the same as scrolling through, so it’s not a viable alternative. Great job making your site suck more, not less. Off to Pitchfork. They actually made their site better of all things.

  16. You guys fucked up says:

    Maybe you guys could add more high memory flash and ads in between pages and more of those smiley face ads and fake “congratulations you just won 2 Ipod ads”

  17. ali haji shiek says:

    dear ‘you guys fucked up’ – stop coming back and commenting on a site you don’t like… i’m sure thefader will survive without you or your anonymous hate commenting (aka the lowest form of the internet foodchain)

  18. advertising says:

    Exactly what I needed for my paper. Thank you very much. I will post a link back to you when I have it done (maybe before spring).