Notorious BIG: Stay Low and Keep Firing

notorious big fader colin hawkins

Despite sometimes seeming strained, Big and Puff’s relationship was essential. Big was a natural talent whose legacy as a rapper was cemented as soon as he picked up a mic. But Puff was the catalyst in his transition from the streets to fame. If Jay-Z was the successor to Big Daddy Kane and Nas to Rakim, then Biggie was the natural Kool G Rap. But G Rap, for all his lisping fast rap bluster, is the most overlooked in that triptych for a reason. He wasn’t a star and had no real inclination to be one. Left to his own devices, Big could’ve very well been a rap legend and a commercial flop. In that same XXL “Making Of,” producers tell of Big not wanting to do “Juicy” originally, hoping instead that “Machine Gun Funk” would be his first single. Eventually he conceded to Puff’s populist sensibility. Biggie, the human, had undeniable star qualities and a pimp’s sense of swagger to offset his perpetual exhaustion, but musically he wasn’t a pop star. He was a hardcore rapper. That he slid so comfortably into party tracks like “Hypnotize” was a testament to his natural talent. But really his likeability was contingent on his personality. Puff was there as a liaison for this playful side.

And while Puff was a successful translator, Big’s peers were unable to synthesize those qualities. Jay-Z has swiped entire verses from the Biggie oeuvre to great success but never struck the same chords. Shyne and Guerilla Black had their brief moments in the limelight while directly mimicking his voice, but they never came close to synthesizing its emotional power. Biggie’s individuality had value in its own time, but the slippery, irreproducible nature of his music and his persona have diminished his tangible influence on rap a decade and a half after his death. In many ways, today’s rap landscape looks like the exact inverse of the world that Big strived to create. Underground and mainstream hip-hop across the board are instead dominated not by an energy but by a disaffected cool, more Jay than Big. Narrative storytelling is out, formless stream of consciousness is in. Beats, rhymes and content are less aggressive than ever. It’s as if Biggie never even existed. This generation digests Big as an icon, not a human. And to do so is to misunderstand him completely.

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POSTED April 20, 2011 8:40AM IN FEATURES Comments (34) TAGS: , ,

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  20. Chad says:

    Great article although I disagree with the conclusion.

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  33. Pacman Jonez says:

    Step your writing up Noz… I learned absolutely nothing new from this.. you just name dropped a bunch of songs and other people… Gotta write more for the real heads (byron crawford stylie) if you wanna keep a die hard audience… these indie rock fans you write for are FICKLE B.

  34. J says:

    Writing was pretty good. I just have a problem with the “more than just a crown t shirt” analogy. To us…and I mean “us” who actually grew up in Bed Stuy and hung out around real Junior Mafians in biggies circle, who had the latest biggie overdubs with two pieces of tissue stuck on top of the tape deck (old school way of recording..youngings wont recognize) BIGGIE WAS AND STILL IS KING.

    The video from ‘Juicy’ alone made most of us put away the razors and ski-masks and start using our creativity to build community. He influenced us to rock versace, step our taste up in woman and be real dudes that hold it down in timberland weather, or tropical weather. That is POWER.

    So while I like how you have humanized the side of Biggie, or should I say Christopher Wallace, lets not get it fucked up here Bro: Biggie is still KING and will always wear the CROWN. The t-shirt just illustrates how we actually DEPICT the man. Royal, Powerful, Aspiring and REAL.

    Good article and looking to reading more