The first video for Justice's "Civilization" was adidas' "All In" commercial, a sort of glory-roll of talented humans (Derek Rose, Lio Messi, Katy Perry). So maybe there was pressure to take people out of the mix this time and to do the opposite. Much credit to Edouard Salier for directing this crazy post-apocalyptic world-of-wildebeests clip, where Earth apparently becomes a geodesic person-less dome susceptible to reverse gravity, but ultimately his film's huge scale and constant sound effects intrude on "Civilization," and the song feels small in comparison. It's a big track, but maybe not one to end the world over.
May 27, 2011