Today, Versace released the lookbook for their massive H&M collaboration, 87 pieces, which perfectly capture the heyday of bombastic ’90s Versace. The essence of the Gianni Versace era is the bold, baroque-style prints he used on everything from safety-pin dresses and bomber jackets, to beach towels and throw pillows. In the past year or so, the trend has popped up everywhere. Today, we trace his obsession with print from its glorified beginnings to its current-day revival.
Baroque’s fashion renaissance popped off in the late 1980s, when Milan-based Gianni Versace turned the Italian artistic tradition into wild pop art, replacing the angels and cherubs of Italian frescos with gold chains, Medusa heads and leopard skins printed on shiny silk. Everything in the Versace moment was big and brash, especially the supermodels like Cindy Crawford, Naomi Campbell and Linda Evangelisita who rocked the bold prints best.
The Versace lifestyle was also lauded by hip-hop mega stars like Notorious BIG and Lil Kim who championed the fashion house back in New York. Kim did a Versace print wig for an in-store appearance and Biggie always rocked the Medusa-emblem sunglasses. Biggie spit, I’m clockin ya, Versace shade watchin ya on “One More Chance”, while Kim rapped even more possessively: Y’all rock Versace and y’all went out and bought it/ I rock Versace and y’all know I ain’t paid for it.