For Ten Hits For The End of The World, their upcoming LP on Paw Tracks, the Larson sisters hatched a premise so elaborate that it’s almost hard to believe they went through with it. Imagine that we’re living in the aftermath of the apocalypse, and Prince Rama is somehow still alive, and they’ve decided to make a covers compilation of the ten most popular songs around the globe on the day the world ended. The making of Ten Hits, which drops November 6th, involved the conception of ten imaginary artists, the penning of a track corresponding to each of them, and the physical embodiment of those fictional characters across ten separate photo shoots. The catchy-as-hell “Those Who Live For Love Will Live Forever” arrives to us today as a “channeling” of fictional British post-punk collective I.M.M.O.R.T.A.L.I.F.E., a musical “sex cult” founded on the belief that lovemaking is the elixir of eternal life, and that the right kind of dance anthem can get people in the mood.
Stream: I.M.M.O.R.T.A.L.I.F.E. (as channeled by Prince Rama), “Those Who Live For Love Will Live Forever”