For their follow-up to the epic urban cowboy video for “Feel the Love” (and a lovely FADER mix to boot), the London production four-piece Rudimental now release maybe their biggest blockbuster yet, “Not Giving In,” featuring triumphant vocals by John Newman and Alex Clare. The video is like a short City of God filmed on location in Manila, telling the diverging stories of director Josh Cole’s friend and world champion breakdancer, Mouse, and Mouse’s older brother. It’s a rare case in bass music of video production values rising to meet the music. The “Not Giving In” single comes out November 18th via Asylum Records.
Video: Rudimental, “Not Giving In”
POSTED October 16, 2012 6:02PM IN MUSIC VIDEO