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Video: Hyetal, “Jam The Network”

July 23, 2013


Back in June, Bristol producer Hyetal released his second full-length, Modern Worship, on True Panther Sounds. Now, he's dropped this clip for second single "Jam The Network," a propulsive, motorik number that feels perfectly suited to the animation's vaguely cowboy-related, Internet manifest destiny conceit. When we asked the artist collective The Great Nordic Sword Fights to tell us about what they were thinking about when they made it, they kept things broad but evocative: "We use multimedia to summon the way stories are told and how they are experienced. It usually starts from nothing, we like to break things, our cameras, our computers, etc in order to create new visual worlds-usually without ever knowing where it will end up. We encourage our audience to get deeply lost in our fantasies, and perhaps find that itch of something weird and cool about themselves in the process."

Video: Hyetal, “Jam The Network”