Video: M.I.A., “Y.A.L.A.”

The “this film contains flashing images” warning that precedes the “Y.A.L.A.” video that was released tonight is not playing.

November 15, 2013


Maybe last night's Light-Brite M.I.A. Late Night with Conan O'Brien performance was meant to help adjust our eyes? The"this film contains flashing images" warning that precedes the new "Y.A.L.A." video that was released tonight is no joke. Daniel Sannwald, and co-conspirators iD Magazine and KENZO (the French fashion house whose Fall/Winter 2013 show she soundtracked), definitely did not scrimp on strobing color, heat mapping, black lights or dizzyingly quick camera cuts. It's so hypnotizing, you'll want to watch it again and again and again.

Video: M.I.A., “Y.A.L.A.”