Drake is slowly transforming his record label October's Very Own into a lifestyle brand. Over the past few months, OVO has teamed up with Nike, held their own pop-up shop and rolled out an online clothing store. Now, OVO is partnering with the famed Paris store Colette for an exclusive collection that drops February 17th. Just in time for Paris Fashion Week, Drake will stop by Colette to promote his collection on February 24th. Maybe he'll be making appearances at the shows as well? Check back here for images and news.
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