Kap G is a teenage rapper with great highlights, who was born and raised in Atlanta’s College Park neighborhood—he recently graduated from Tri Cities High School, the place where OutKast met. He’s made his name around town with an incessant run of doc-style videos, often shot by his brother, featuring radio rap freestyles and sing-song originals that celebrate his experience as a first-generation American with Mexican parents. His new song “Eddie Guerrero,” named for the Texas wrestler and produced by Kid Cray, is a staccato, coming-up brag rap that roots itself locally while thinking big—Kap shouts out North Atlanta suburb Buford as well as Sage the Gemini’s “Red Nose.”
From 1980 to 1995, Georgia’s Latino population grew 130%—in a country where commercials featuring American Spanish speakers are still criticized, the kids of those immigrants are past due to become more visible pop stars. The rap game seems to agree: the “Eddie Guerrero” video is packed with high-power Kap G allies like Pharrell, Ty Dolla $ign and Migos. The track will feature on Kap G’s upcoming mixtape, Like a Mexican, due out March 5th. (The title intentionally flips what’s often used as a derogatory phrase into a term of endearment.) Coming from a new artist, the tape’s lineup is impressively stacked: Pharrell, Drumma Boy and Bangladesh produced songs and Young Jeezy, Wiz Khalifa, Kirko Bangz, Chingo Bling, Spenzo, Young Dolph and Fabolous will all appear.