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Watch the Trailer for a New Puff Daddy (Yes, Puff Daddy) Video

Where do you go when creating new monikers starts to feel played out? (Change your birthday?) In a feat of supreme swag, Diddy is once again Puff Daddy for his next album, MMM, and today he shares a trailer for its first single, "Big Homie." He's brought Rick Ross and French Montana along, and while I could do without further Rawse-as-Biggie roleplay for as long as I live, I don't think Puffy's newfound career would have felt complete without a generous helping of HAAANNNHHHHs. "Big Homie" drops a week from today.

Watch the Trailer for a New Puff Daddy (Yes, Puff Daddy) Video