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Video: Future f. Kanye West, “I Won”

Future Hendrix and ‘Ye head to the beach in the understated, Hype Williams-directed “I Won” video.

April 17, 2014


Future and Kanye West take it to the beach in this new video for "I Won," Future's supposed female empowerment anthem. The Hype Williams-directed, black-and-white clip is surprisingly understated; just soft-lit shots of Future Hendrix (looking almost angelic in a flawy all-white look) and 'Ye rapping on the beach, intercut with close-ups of scantily-clad "trophies" -- but not Ciara or Kim Kardashian, who could have killed it, had she been cast) -- rolling in the sand and surf. Future's Honest is now streaming (most of it, at least) and hits stores Tuesday.

Video: Future f. Kanye West, “I Won”