Rae Sremmurd, which seemed like an insanely awkward name until they explained that it's EarDrummers (Mike WiLL Made It's label and production crew) backwards, share a super-energetic video for their bubbling single "No Flex Zone," produced by Mike WiLL. The duo—brothers Slim Jimmy and Swae Lee, born in Mississippi but currently in Atlanta—appear to be barely out of high school and can't seem to sit still; they exude the boyish swag of early Rich Kidz, though their flow's closer to a toned-down Young Thug. In a perfect world, you'd hear this blasting out of every other passing car this summer. The duo's first project, the SREMMLIFE EP, is due out this year.
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