Friend to humans and animals alike, Lil B, has met his match in the food world, a vegan company whose name is Follow Your Heart. Their first order of business together? Creating an emoji app, of course. (Because you can never have too many Lil B emoji apps.) The Based God's latest, dubbed vegEMOJI, consists of animal-friendly takes on Lil B sayings—like "Plant Based 4 Life," "Cool People Are Kind to Animals"—and a locator where you can find your local Follow Your Heart carrier.
"This is Lil B's first brand partnership, and Follow Your Heart's first foray into the world of technology and music, and it couldn't be a better fit," the company's director of accounting Matt Dunaj told FADER. "Follow Your Heart has built a grassroots following over the last 40 years as the highest-quality manufacturer of vegan foods such as Vegenaise (the best sandwich spread in the world), the same way that Lil B built his following and became the most well-known independent artist of our time. Lil B stands for love, positivity, and being true to yourself, and he also stands behind our principles of quality, compassion, and sustainability. We're so excited to be spreading positivity with Lil B! Follow Your Heart and keep it (plant) based!"
Check out images from the app below and revisit Lil B's MIT lecture where he first announced his partnership with Follow Your Heart.