Last year, FADER dove deep on impending new partnerships at Soundcloud, and how their new monetizing initiatives would affect emerging artists. This week, Soundcloud gave updates on their On Soundcloud partner program, which included a license deal with Warner Music, that help give the platform new context. "Since the launch last August, we've signed up over 100 Premier Partners and paid over $1 million in advertising revenue to partners including labels, audio partners and emerging artists," the company stated via its blog, which also details riveting collaborations like track releases sponsored by Jaguar and Microsoft Yung God remixes. It's hard to gauge how much of this payout makes it to artists' pockets, but the platform is only poised to grow as Soundcloud expands beyond the U.S. to global territories. Read the full statement here.
March 04, 2015