We wrote last month about Champion's admirable efforts to counter sportswear's inevitable slide into greyscale, and now they've recruited a bunch of pretty and smart English girls to help them fight the good fight. Hypebeast reports the models make up BabyFace, a London-based, all-female creative agency, who also oversaw the production of the editorial. The shoot takes place in Sketch restaurant's famous baby pink dining room, which paired up nicely with Champion's saturated silhouettes. Click over to Hypebeast to see the full editorial. Drop date is still TBD.
March 30, 2015