Zone Out With Prince Innocence’s “I Don’t Care” Video
If you don’t care either, hit play.
Prince Innocence, a gauzy Canadian synthpop duo who we fawned over some years back, have re-entered our orbit with word that they have a new EP titled Easy Life scheduled for arrival this summer. The first single off the project is a languorous, disco-tinged declaration of apathy called, appropriately, "I Don't Care." Today, the group is premiering a kaleidoscopic video to match. "'I Don't Care' is our anthem of apathy, its about being unable to experience pleasure in day to day moments," the group tells The FADER. "For the music video we wanted to make something that doesn't follow any sort of narrative, that looks almost like a screen saver in its repetitive motions." Zone out to it above.
Lead image: Aaron Wynia/Getty