Diddy And Cassie Get XXX To Promote New 3AM Fragrance

The steamy ad comes out ahead of Diddy’s latest scent launch.

Diddy's latest fragrance, 3AM, drops on May 6 at the Herald Square Macy's, and someone must have told the mogul sex sells, because this ad is kind of nuts. Somewhere between a daring fashion editorial come to life and a '90s rain-drenched R&B video, the short ad features Diddy and his long-time squeeze Cassie flirting, fighting and finally getting it on. The shots are quick but the camerawork is surprisingly candid, and the ad's artful lighting and tight close-ups don't do anything to turn down the heat. As for 3AM, Diddy tells Style.com he's releasing the citrusy scent—his first in six years—because "the game needs me."

Diddy And Cassie Get XXX To Promote New 3AM Fragrance