Simmons joins forces with Diddy and AQUAhydrate.
Diddy: "We hope this commitment will inspire others to get involved as well."
Every year, the pages of The FADER magazine are brought to life for SXSW.
Happy birthday, Diddy!
Travis Scott, Future, and more performed at the annual award show.
A Les Sins sample goes a long way.
"[This] feels more like a homecoming than a new beginning."
Songs to love out loud this summer.
But he still faces misdemeanor charges.
Ball too hard.
According to TMZ, the two rappers agree to put the past behind them.
8 important looks.
The steamy ad comes out ahead of Diddy's latest scent launch.
"The rush is back."