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Balmain Is Hyped On Sister Duos For Fall

It’s becoming a bit of a theme.

July 16, 2015

As we've seen countless times, there are classy ways to capitalize on a young person's fame, and not so classy ways. Under the direction of Olivier Rousteing, Balmain has hit upon one of the classier ways. Their fall campaign features famous sisterly pairs wearing the ornate French brand: Kendall and Kylie Jenner, Gigi and Bella Hadid, and Joan and Erika Smalls. Rousteing says he wanted to celebrate the "unique and unconditional love of siblings" through these pairings. While my sister and I don't hang like this, the images are beautiful.

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Balmain Is Hyped On Sister Duos For Fall