After meeting at Bard, a liberal arts college in middle-of-nowhere rural New York, Ben Hopkins and Liv Bruce launched a collaborative DIY rock project called PWR BTTM. The pair's debut full-length is being co-released on September 18th via Miscreant and Father/Daughter, and today, we're premiering the video for "Ugly Cherries," the record's title track. It's built around some warm vocals and a side-winding riff, and the clip features dueling physical iterations of Hopkins' multi-faceted personality, separated by a split screen: one is glitter-covered and confident in bright clothes, and the other is shirtless and bored.
"I’ve set my 'best self,' aka me in crazy monster drag, against my 'worst self,' aka me miserably staring at my cellphone alone in my apartment, in an attempt to take stock of my whole self." Hopkins told FADER in an email. "All of the behaviors within the video are my own, and in staging them side by side I’m trying to take ownership of the good, bad, weird, and fabulous parts of my personality." By the time the song reaches its urgently sung climax, it's pretty obvious which version of Hopkins is the happier one.