Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop

Live updating as it's happening.

Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop   Christopher Polk

On Thursday afternoon, Kanye West is set to premiere his new album, The Life Of Pablo, alongside the drop of season 3 of his Yeezy collection. It's all happening live at Madison Square Garden at 4 p.m. and in movie theaters around the world. Luckily you can check out the livestream of the event on Tidal (which we will be embedding when it goes online). We will continually updating this post with highlights from the event, so stay tuned.

Virgil Abloh shared an image of the merchandise stand at MSG with designs by Cali Dewitt:

@caramelbobby on the 'THE LIFE OF PABLO' merchandise.

A photo posted by @virgilabloh on

Ian Connor, who has modeled for Kanye West before, is sharing behind the scenes moments on Snapchat today:
Here's a preview of some of the items in the collection:

YEEZY SEASON 3 #yzy #yeezyseason3 #msg #yeezyboost #yeezyboost750 #kanyewest

A photo posted by @yeezy_talk_ on

(3:10 p.m.) Here's the cover of the album with artwork by Peter De Potter:


(3:14 p.m.) Here are some photos from inside MSG sent by some FADER staffers and featuring some very long lines:
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
(3:20 p.m.) Here's a closer look at the merchandise stand:
(3:30) Here are some shots of what it looks like inside the stadium:
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
(3:54 p.m.) The Tidal livestream is now live:
(4:05 p.m.) Here are some backstage shots from FADER writer Zara Golden. She spotted Ian Connor, Young Thug, and Jerrika.
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop

She also overheard artist Vanessa Beecroft telling the models "if you get tired, you can sit down and rest."

(4:05) Artist Jeanette Hayes shared some cool footage of the stage/tent with people running under it.

Watching Dune #yeezyseason3 #dune #DavidLynch

A video posted by Jeanette Hayes (@jeanettehayes) on

(4:26 p.m.) The Kardashian-West family and assorted guests are on their way.


(4:29 p.m.) Caitlin Jenner spotted walking backstage. Jay Z was seen shortly after.
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop

(Looks like she's wearing Yeezy.)

(4:38 p.m.) Kanye West has arrived and has plugged in his laptop
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop

"I'm about to play the new album," he said to the crowd before playing the first song. "If y'all like any of the songs feel free to dance, move. if y'all like it afterwards feel free to cheer."

The first song "Ultra Light Beam" features Chance The Rapper and has him rapping I made "Sunday Candy," I'm never going to hell/ I met Kanye West, I'm never going to hell.

The next few tracks contained vocal assists from Kid Cudi, The Dream, and Rihanna.

(4:53 p.m.) During "Freestyle 4," Naomi Campbell appeared.
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop

On the track, Kanye raps, I feel like me and Taylor might still have sex/I made that bitch famous.

(5:01 p.m.) Ian Connor was also spotted on stage.
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop
(5:09 p.m.) Here's a closeup of the footwear from Yeezy Season 3.
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop

The Weeknd was a surprise guest on "FML" but a large part of the second half of the album was Kanye by himself.

(5:14 p.m.) This image of Young Thug modeling in the show will probably become a very big meme for a very long time.
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop

This was taken during "Wolves," the much-loved song that first appeared during Yeezy Season 1. There were unheard vocals on the track that a lot of people immediately attributed to Frank Ocean, but it remains unclear.

(5:18 p.m.) After "Wolves" was over, Kanye took the mic and started talking to the crowd. The speech apparently included a "fuck Nike" chant.




(5:24 p.m.) Tidal acknowledges widespread streaming troubles in a statement to The FADER.

In full: "Just wanted to update you with over 20 million people logging in at once to stream the show there were tech issues from AMV, the provider with service from Akamai. Any viewers still having issues can refresh their browsers or set it to a lower streaming level."

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(5:27 p.m.) Young Thug and Vic Mensa grabbed the aux chord from Kanye and played new music as well.





(5:34 p.m.) Some media outlets reported that Future was a guest on one of the album's earlier tracks, but it was actually Brooklyn rapper Desiigner.

After playing his verse again, Kanye told the crowd that Desiigner had just signed to G.O.O.D. Music.

(5:36 p.m.) Kanye is showing footage of a video game to the crowd.


(5:39 p.m.) Kanye tells the crowd that he has "pressed" adidas on putting more shoes out to market and lowering prices, too.

He added shortly after, "I told Anna [Wintour] this backstage that a dream of mine would to be the creative director of Hermes."

(5:47 p.m.) Kanye ends show by giving his thanks to the crowd for supporting him, his family, and adidas.

He also said that Young Thug will appear on SNL with him this weekend to perform their song "Highlights."

(6:32 p.m.) According to a tweet from Vulture, Tidal has no info about the album's actual release date.


(6:38 p.m.) You can rewatch a replay of today's event—likely interruption free—here:


February 11, 2016
Here's Everything You Need To Know About Kanye West's Album Premiere & Yeezy Season 3 Drop