Gypsy Sport designer Rio Uribe recently explained how his spring/summer 2016 campaign clip came together. “I’ve known Jaden Smith for a minute,” he told i-D. “I told him about this interactive video I was shooting in the Hollywood Hills. A few weeks later, we met up in NY and he showed me this beautiful song, featuring Willow. It’s about the feelings of freedom and wanderlust while driving down the Pacific Coast Highway of California—something I relate to closely, because we’re both from Los Angeles. It was a perfect match.”
Greg Luna and Luxloop directed the clip, which allows viewers to pick separate visual paths. “There are lots of wide pleats, fringes, and ruffles in this collection,” Uribe noted. “So I wanted to show it in motion.” Clarys “The Era,” Ty Wells, and Jess Hiestand handled the dancing. Watch above.