On July 7 a new book called Bury Me With the Lo On will be published. The book comes from New York photographer Tom Gould and Lo Life founder/rapper Thirstin Howl the 3rd and documents the subculture of Polo Ralph Lauren. Specifically, the book looks at the Brooklyn-based Lo Life crew and its influence on rap and the fashion world. That's Action Bronson remembering how "everyone was always trying to impress each other," above. Other rappers who have contributed to the creation of the book include Raekwon, Just Blaze, Meyhem Lauren, Smoke DZA, and Despot.