On August 1, an Apple Music livestream appeared on Frank Ocean's personal website. The New York Times reported that the long-awaited album would finally arrive on Friday, August 5, and the world eagerly watched the mysterious video event, hoping for a sign of new music. But on the eve of the album's expected release, all activity abruptly stopped.
On Thursday night at approximately 10:05 p.m. EST, Frank Ocean returned to the livestream with more power tools in tow. As of this writing, Ocean is building some sort of scaffolding using the wooden boxes that he had previously been preparing. New music is also playing on the livestream, and, this time, it features Frank Ocean's voice. Watch the Apple Music Boys Don't Cry livestream here.
The FADER has reached out to representatives for Frank Ocean and Apple Music.