We Can’t Stop Watching H&M’s Beautiful New Fall Ad

It stars Hari Nef, Lion Babe’s Jillian Hervey, and Paloma Elsesser — and challenges mainstream stereotypes of “ladylike” beauty and behavior.

H&M's timing and vision for its Fall 2016 marketing campaign is impeccable. After a fashion week that introduced some diversity to New York runways, but still managed to mainly uphold the conventional standards of high fashion beauty, it is refreshing to see H&M's new TV ad, which promotes diversity and inclusivity. Providing the fresh faces for the high street brand's new line is an eclectic group of women that includes model and actress Hari Nef, boxer Fatima Pinto, writer and model Paloma Elsesser, business mogul Pum Lefebure, and record-breaking model Lauren Hutton, who at 72 has 28 Vogue covers under her belt. The ad is set to a Lion Babe remake of "She's A Lady"— lead singer Jillian Hervey is also a face for the line — and shows women doing a variety of things that would traditionally be classified as "unladylike," such as sitting with their legs spread apart, running business meetings, and sporting armpit hair. The ad has garnered a lot of support over social media, with women all over Twitter applauding H&M's take on what it is to look and be #ladylike.

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We Can’t Stop Watching H&M’s Beautiful New Fall Ad