The Weeknd Will Be The Star Of H&M’s Spring 2017 Campaign

The Toronto singer is the latest recruit for the brand’s Selected By project.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on

H&M has announced an upcoming collaboration with The Weeknd for their Spring 2017 campaign, Complex points out. The Toronto pop star will be participating in the brand's Selected By series and will be selecting what H&M is calling Spring Icons. The Weeknd will select pieces which will then be featured in the Spring 2017 collection, which will be available March 2.

The Weeknd announced the news on his Instagram with a picture that features a black XO bomber jacket. He is also slated to release his XO footwear and apparel line with Puma in 2017. The Weeknd recently announced a series of pop-up shops to coincide with the release of his upcoming Starboy album on November 25.

The Weeknd Will Be The Star Of H&M’s Spring 2017 Campaign