H&M announced in November a collaboration with The Weekend for their Spring 2017 collection. Today they released the campaign film staring "The Starboy" himself. The menswear collection, entitled Spring Icons, is a combination of streetwear silhouettes with tailored lines which takes inspiration from the city of Los Angeles and The Weekend's creative process.
The minute-and-a-half video shows beautiful shots of LA and The Weekend interacting with the city as he mulls over the idea of icons."Iconic clothes become icons for a reason," he says. "They are like dreams and music. They're fundamental–– if you live them and walk over them and sing them."
Check out the short film above.
H&M's Spring Icons Collection will be on sale in stores and online March 2nd.