Even as the "SoundCloud rapper" stigma remains, the platform has become more crucial than ever in shaping the sound of mainstream rap. Young artists whose careers originated there are being snatched up by major labels and becoming rock stars of the genre.
One of the more recent artists to emerge from the scene is Trippie Redd, an Ohio native who has drawn attention and some controversy over his melodic style. His new project A Love Letter To You, which premieres on The FADER today, is a showcase of his potential. On songs like "Romeo & Juliet" and "It Takes Time," his hook-making ability and confessional writing immediately stand out. "With this tape I'm bringing you the future through my past," Trippie Redd told The FADER over email.