JAY-Z's mysterious 4:44 album has arrived. The TIDAL and Sprint exclusive album has been highly anticipated ever since a series of mysterious ads started appearing in various cities.
The album release was preceded by weeks of promo, including several black-and-white trailers featuring Lupita Nyong'o and Mahershala Ali.
In addition to the album, Jay dropped the video for "The Story of O.J." which he co-directed with Mark Romanek. You can watch the video on YouTube above.
4:44 #TIDALXSprint https://t.co/mM3hBjHr84 pic.twitter.com/vqcQvfBvGe— TIDAL (@TIDALHiFi) June 30, 2017
4:44 is available only to TIDAL subscribers who belonged to the service before the midnight album drop. Everyone else will have to be a Sprint customer to hear Hov's 13th album.
Listen to 4:44 on TIDAL.