MNEK’s 2016 video for his libidinous anthem “At Night (I Think About You)” showed the U.K. pop wizard having more fun with his performance than ever. His new one for Ultra Naté-sampling current single “Paradise” takes things in a more abstract — and socially conscious — direction. For a start, MNEK doesn’t feature at all. A man walks a solitary path in a bright CGI landscape past Classical sculptures and an Oz-like pink city, before the video flips in tone to depict brutal police violence.
In an email, MNEK explained more: “The concept of the video is a very beautiful man by the name of Dennis walking this alternate universe a.k.a. Paradise, and it, in its own way, just shows how beautiful things can be, how dark things can be — but how we get to a happy place in the end. I think police brutality is something that shouldn't be a thing. Police are supposed to protect us, and in the majority of cases they do, but unfortunately sometimes they abuse their power. It's a shame it's the world we live in, and it was important to show that in the video.”
Watch the video above.